I’m a strategic creative leader who thrives at the intersection of creativity and technology, driven by the human stories, insights, and experiences that bring ideas to life. I’m most energized when bold ideas meet smart data and innovation. Where strategy, storytelling, and human perspective work together to make a real impact. My experience spans brand development, multimedia campaigns, and cross-functional leadership. I help brands connect more deeply with audiences and drive meaningful growth through creative that resonates. Known for transforming complex ideas into compelling narratives and dynamic visuals, I bring a sharp eye for design, emerging trends, and creative problem-solving. Above all, I’m passionate about fostering a culture of innovation, collaboration, and excellence.

WORK EXPERIENCE
Leo Burnett Detroit, MI  (10/2000 – 12/2024)

Senior Vice President, Group Creative Director (09/2016 – 12/2024)
Creative Director (05/2010 – 09/2016)
Led a multidisciplinary team of 40+ spanning creative, strategy, and brand management across eight brands, overseeing $9M+ in revenue. Partnered with global and local clients, including General Motors and The Detroit Institute of Arts, to deliver integrated campaigns that reshaped industry perceptions through bold storytelling and innovative brand positioning.

• Developed award-winning, high-impact integrated campaigns that effectively met global clients’ business objectives while addressing both human and industry challenges.

• Directed cross-functional teams in the design and execution of large-scale brand activations, from concept through on-site installation, ensuring creative vision and brand integrity across physical and digital touchpoints.

• Directed digital-first and social-led campaigns across CRM, paid, and emerging platforms, using data insights to deliver the right message to the right audience at the right time.

• Created “hiAI,” a tailored AI solution that combines the expertise of top industry professionals with cutting-edge AI technology, boosting efficiency and collaboration.

• Developed and launched the MobileService+ brand from inception, securing it as a retained client and driving new business growth.

• Assembled cross-functional teams as “task forces” to develop innovative solutions for both clients and the agency, which produced a new project management platform, optimized existing and created new brief creation process, streamlined timelines and workflow, and created employee resource groups (ERG) focused on supporting parents in the workplace.

• Served as chair of Detroit’s prestigious advertising awards, “The D Show,” directing the council of industry leaders in organizing and producing the annual event.

• Pioneered and launched the first “Diversity in the D” scholarship and mentorship program, promoting inclusivity and opportunity within Detroit’s creative community.

Associate Creative Director (05/2007 – 05/2010)
Senior Art Director (05/2005 – 05/2007)
Partnered with Executive Creative Director to create integrated campaigns for global automotive aftermarket clients. Successfully rebranded the Goodwrench brand and in-dealership experience with the launch at the NADA conference. Developed the altruistic campaign “I’m In” for Detroit Public Schools focused on improving Detroit and enhancing the city’s community. This Campaign won the Grand Effie in 2010.

Art Director (05/2003 – 05/2005)
Designer (10/2000 – 05/2003)
Collaborated with creative leads, crafting visually engaging and functional designs to bring global brands to life, including Cadillac, GM Accessories, and American Heart Association. Successfully pitched and secured the General Motors ACDelco business.

EDUCATION
ALBION COLLEGE, Albion, MI
Bachelor of Arts (BA), Visual Art

SKILLS

• Creative direction

• Art direction

• Design

• Brand development

• Integrated campaigns

• Social media

• Digital Marketing

• New Business Development

• Adobe Creative Suite

• AI tools

• Presentation design & Presenting

• Strategy

• Coaching and mentoring

• Team Leadership